Increase your retail sales without increasing your number of walk-in customers! The Ken-Rich Retail Group, founded in 1997 by Richard van Dommelen, provides retailers like you with the opportunity to improve all aspects of customer service and merchandising. With 20 years of retail experience, Richard has created a unique concept in retail and small business consulting. Ken-Rich mystery shoppers can have eyes on all aspects of your business with customer focus being our number one priority. We believe that by giving feedback on what is necessary to increase sales and profit, upper management is able to have a better insight as to what is really happening at the store level. By performing a mystery shop for your retail shop we can provide an easy and understandable way to train your people, in order for them to value sell more products and increase customer service.

The Ken-Rich Retail Group provides other services that you can use to improve your businesses. We offer a Merchandising Service, which can be helpful to keep your store current in new and upcoming trends. We can help you create a fresh new look to a business that is possibly becoming stale and out of date. Through minor changes in merchandising, focus products can be more easily accessible and more customer friendly. A well-merchandised store can sell itself and help in the overall sales of a business. Your staff can be trained in merchandising, saving you money in the long run for what can be a very costly service.

In today’s competitive retail environment, it is necessary to stay on top of the trends. Our Competition Shops are very reasonable: We will shop your competitors on a regular basis, with key products of your choice in mind. Competition is good for business, keeping it sharp and helping improve it in multiple areas such as merchandising, customer service, end cap displays, customer counts, promotional items, and pricing of all goods or selected products. Large chains have always looked at competition as a good thing. It keeps them aware of what the market is doing, helps them with buying the products, and serving the customer. Smaller business’s can use a slightly different approach to competition. They can focus on selected products that the large chains don’t carry. As well, they can put a greater emphasis on customer service, while the large chains tend to put a greater importance on sales.

At Ken-Rich, we will customize each shop to suit your needs. We gather all the information needed to perform a selected shop, and then develop a chart or checklist form with room for feedback. We make these forms easy for our shoppers to use, so they don’t have to carry them into a business to do their shop.  We do guarantee results so if you are not satisfied with a particular shop we will do it again for free. Time, date and the name of our shopper will be on all shop forms. If you have any specific requests, we will be all to glad to include them.

All shops will have a minimum charge of $15.00 per shop and mileage could be charged if needed.  We do want to be competitive, so if you get a lower quote and we can verify it, we would like the opportunity to beat it.  Thank you again for considering the Ken-Rich Retail Group.