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One full hour is spent analyzing the business at three levels:
1) Merchandising- dirt on shelves, pricing and tagging of the products and or services, display signs properly hung and at a level the customer can see. Are products on the shelves all facing forward and easy to read and get. Are the products in working order (home electronics, hardware tools, appliances, home utensils?) Does the merchandising follow the prescribed plan (vertical merchandising, horizontal merchandising, featured items on an eye level for customer convenience?) Are advertised items clearly marked and ready for immediate sale? Is overstock properly put away and stored for easy access? Are end caps easy to find and self-serve? Are there any holes in the merchandising plan and is there a plan to fix them according to staff? 2) Employee Customer focus- is the employee aware of the customers in the business does he/she approach with a smile and hand shake? Does he/she introduces himself or herself and ask for the customers name. Does he/she ask if help is required? Is rapport building used? Are customer needs qualified adequately? Are products presented with enthusiasm, knowledge and confidence? Does he/she follow the marketing strategies of the company? How is the employee at selling value? Does the employee walk the customer to the checkout and or out the door if necessary? Does the employee ask for the name and number of the customer if needed. 3) Feedback is provided on where to improve and how as well as creative suggestions on what to do for both merchandising and customer service, in order to improve sales and profits, strengths and weakness chart on the business itself. Key BenefitsGives a thorough overview of the business in order to train management to increase floor awareness and staff training. This outside view identifies weak areas and suggests improvements. |
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